The International Union for Conservation of Nature (IUCN) is the world’s largest and most diverse environmental network, harnessing the knowledge and resources of governments, civil society organisations, scientists, and experts. IUCN works to influence, encourage, and assist societies to conserve the integrity and diversity of nature and to ensure that any use of natural resources is equitable and ecologically sustainable.
To strengthen its digital communications, IUCN seeks a Digital Content Creator to research, produce, and manage engaging content for its social media platforms, and to oversee the organisation’s digital asset management system.

The Digital Content Creator will support IUCN’s communications strategy by producing high-quality, impactful, and platform-specific content that enhances IUCN’s visibility, engagement, and influence on social media. The role will also ensure effective organisation, accessibility, and long-term preservation of multimedia resources through the management of IUCN’s digital asset management (DAM) system.

Content Creation and Social Media (60%):
• Research, draft, edit, and publish content for IUCN’s global social media channels, ensuring alignment with institutional priorities and messaging.
• Adapt technical and scientific information into clear, compelling, and accessible content for diverse audiences.
• Collaborate with IUCN programmes, projects, and regions to gather stories, visuals, and materials for digital campaigns.
• Produce multimedia content (short-form videos, graphics, reels, infographics, animations) optimised for each platform and mobile-first consumption.
• Monitor and analyse engagement and performance metrics to support reporting and continuously improve content effectiveness.
• Spot and adapt to emerging trends, formats, and audience behaviours across platforms to maximise reach and relevance.
• Support community engagement by responding to comments, messages, and interactions in line with IUCN’s voice and guidelines.
• Contribute to the planning and execution of communication campaigns and digital events.
• Support the capacity building of content creation skills and expertise among IUCN communication staff working in regions and for projects.

Digital Asset Management (30%):
• Manage and maintain IUCN’s digital asset management (DAM) system, ensuring resources are well-organised, tagged, and easily retrievable.
• Support staff and partners in uploading, cataloguing, and accessing digital assets according to established standards.
• Develop and maintain guidelines, training materials, and best practices for DAM use across the organisation.
• Ensure compliance with copyright, data protection, and branding guidelines in the storage and use of digital assets.
• Strengthen the discoverability and re-use of content for institutional campaigns and initiatives.

Other activities (10%):
• Carry out other activities to support the communication objectives of IUCN