Purpose of Job
The main function of this job is to design, coordinate and implement TRAFFIC’s Demand reduction work in Viet Nam through a behaviour change approach targeting current and future consumers of endangered wildlife products including rhino horn, in conjunction with relevant TRAFFIC and WWF national, regional and international programmes, offices, and partners.

Major Responsibilities
The main tasks of the Demand Reduction Senior Programme Officer will include, but not be limited, to the
following:
• Overall project management and lead the development and implementation of a Demand Reduction Strategy in regards to consumption of endangered species products in Viet Nam with a specific focus on rhino horn and work plans and interim milestones, to achieve the project objectives;
• Oversee and support implementation of the associated behaviour change communication and outreach
• strategy, jointly defining/refining tools and methodologies, and overseeing delivery of identified products and assets;
• Build and maintain alliances and/or support relationships with relevant groups, organisations, academic and professional groups, government agencies, private sector, NGOs and others as identified in stakeholder analyses, the DR Strategy and wider work planning;
• Develop and define basic tools and mechanisms that can allow for testing defined approaches and followup/ measure impact of the Demand Reduction strategy;
• Learn, share, and apply expertise in behaviour change theories, frameworks, models and approaches to achieve project objectives, and adapting the application of these in line with an ‘adaptive management’
• approach
• Assist in communication project activities and objectives to ensure wide ranging impacts including through international meetings, conferences and events, and with local and international media;
• Apply a working knowledge of advocacy and political frameworks relevant to behaviour change;
• Project management: deliver quality on time and within budget on this high profile project:
• Regularly report on progress of the demand reduction efforts with the Head of Office and the wider network and take responsibility to ensure goals and objectives are met;
• Coordinate closely with all key stakeholders (national and international organisations) and government
• agencies to achieve the targets of the DR Strategy, advocate for and ensure implementation of project
• activities and create synergy and cooperation among project activities;
• Develop effective working relationships within the TRAFFIC/WWF network, with a focus on partners and
• alliances that can amplify TRAFFIC/WWF’s campaigns and activate target audiences;
• Document lessons learned and success factors, so that these can be shared internally with other staff
• delivering demand reduction initiatives in other countries (notably China and Thailand);
• Support Wildlife Crime Programme communications and fundraising activities, in coordination with relevant staff;
• Develop and assist in preparation of project proposals and funding applications;
• Undertake other tasks relevant to the project as determined by the Head of Office

Major Outputs/Key Performance Indicators
• Continuation of the Demand Reduction efforts in VN during the maternity leave period
• Reports on progress
• Development of activities and interventions in accordance to the TRAFFIC’s behaviour change framework.