Social & Behaviour Change Communication Specialist – USAID Saving Species
The project consists of three tasks:
Task 1: Reduce Consumer Demand for Illegal Wildlife and Wildlife Products
Task 2: Strengthen Wildlife Law Enforcement and Prosecution
Task 3: Improve and Harmonize the Legal Framework for Wildlife Crime
This role will be focused on supporting the implementation of Task 1, where demand reduction is a primary goal for the CWT Activity; it will ultimately contribute to reducing the economic incentive for poachers and traffickers of illicit wildlife. Tetra Tech will refine and expand a dynamic Social and Behavior Change Communication (SBCC) approach already implemented by TRAFFIC for rhino horn in Vietnam, organized into five steps. The SBCC approach is distinguished from broader communications approaches (e.g., public service advertisements and announcements issued through multimedia channels such as print/television/Internet news and radio). It does not stop at providing the knowledge that people need to act, but goes on to encourage and enable them to shift attitudes and practice, thus moving recipients along the continuum of behavior change. Our approach identifies motivations (functional, nutritional, medicinal, emotional, social, financial, and spiritual) and specific behaviors behind wildlife product consumption. It then addresses these motivations and behaviors through dynamic outreach, successfully reducing use of existing consumers while shifting the cultural norms to make use of illicit wildlife products unacceptable.
The SBCC Specialist serves as the lead technical specialist for successful implementation of Task 1.
• Advise and support the Chief of Party in the development and implementation of a comprehensive strategy to strengthen and sustain efforts to reduce consumer demand for targeted illegal wildlife products with an initial focus on rhino horn, elephant ivory, and pangolin products.
• to provide day-to-day direction of all demand reduction activities including those intended to build constituencies and develop long-term commitment to wildlife values across the broader public in coordination and consultation with TRAFFIC colleagues, by leading other staff, subcontractors, and grantees.
• Collaborate with and build upon the SBCC efforts of a host of other internationally-assisted and civil society activities in Viet Nam and in the region through the presentation of the evidence-based SBCC frameworks and outcomes for USAID Saving Species.
• The SBCC Specialist must have the following minimum set of qualifications:
- Seven years of professional experience designing, implementing, and leading social and behaviour change campaigns, including experience with social marketing, strategic communications, and/or behavior change communications.
- A master’s degree marketing or SBCC related field or, in lieu thereof, two additional years’ experience in a social-marketing or social science.
- Experience with polling and consumer surveying techniques, quantitative and qualitative survey methods, the use of mass media and social networks to influence and gain public support, the negotiation and formation of alliances across interest groups, and/or working with civil society organizations.
- The ability to critically analyse and review consumer data and other data sources to develop concepts for implementation of behavior change initiatives under TRAFFIC’s five step behavior change process (http://www.changewildlifeconsumers.org/).
- Strong understanding and experience of the Vietnam SBCC context is required.
- Proficiency (written and verbally) in English and Vietnamese is required.
- Strong people management skills to motivate, build capacity and inspire staff and stakeholders
- A strong communicator, able to negotiate with respect for and sensitivity to political and multi-cultural approaches.
- The ability to proactively drive the SBCC aspects of the USAID Saving Species program in close consultation with TRAFFIC and USAID Saving Species colleagues.
- Ability to work under pressure meeting the deadlines whilst still providing high standards outputs
- Proficient in Microsoft Office programs such as Excel, Word and Powerpoint.
- Willingness to travel in Southeast Asia and possible globally for relevant meetings.
- Passionate about biodiversity conservation and sustainability.
Applicants are requested to apply online through the HR Management System, by opening the vacancy announcement and pressing the "Apply" button.
Applicants will be asked to create an account and submit their profile information. Applications will not be accepted after the closing date. The vacancy closes at midnight, Swiss time (GMT+1 / GMT+2 during Daylight Saving Time, DST). Please note that only selected applicants will be personally contacted for interviews.
Other job opportunities are published in the IUCN website: http://www.iucn.org/involved/jobs/
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