TRAFFIC, the wildlife trade monitoring network, works to ensure that trade in wild animals and plants is not a threat to the conservation of nature. It actively monitors and investigates wildlife trade and provides information to diverse audiences worldwide as a basis for effective conservation policies and programmes. TRAFFIC is a strategic alliance of the World Wide Fund for Nature (WWF) and International Union for the Conservation of Nature (IUCN).

To address the issue of illegal wildlife trade, and the threats posed to high-profile ‘flagship’ species such as elephants, rhinos, tigers, great apes and marine turtles, TRAFFIC is working under USAID-supported initiatives in Viet Nam to change the behaviour of consumers and reduce wildlife crime and wildlife consumption through a Demand Reduction framework. The social marketing techniques surrounding this framework are aimed at changing the behaviours of the current and future targeted audiences currently focused on threatened species consumption.

TRAFFIC’s Viet Nam office is based in Hanoi where it was legally established in 2000 and continues to work with partners to address key wildlife trade issues in Viet Nam and the wider Southeast Asia region.

TRAFFIC is a partner on the United States Agency for International Development (USAID)-funded, RTI International (RTI) led USAID Wildlife Asia Activity managed from Bangkok, Thailand. The project aims to contribute to endingwildlife trafficking in Asia. TRAFFIC serves as the partner for achieving the one of the project’s key objectives to reduce consumer demand for wildlife parts and products in Viet Nam.

Implement communication products and activities within TRAFFIC’s demand reduction work in Viet Nam under the USAID Wildlife Asia project. This will be in conjunction with USAID Wildlife Asia staff and other relevant TRAFFIC and WWF national, regional, and international programmes, offices, and partners, and through coordination with similar initiatives being delivered by others in Viet Nam.


Major Activities
The main tasks of the Communications Officer – SBCC will include, but not be limited to, the following:

• Provide support to project communications activities under the USAID Wildlife Asia Social and Behavior Change Communications (SBCC) initiative;
• Support all communications efforts which help to enhace visibility and promote the efforts of the project;
• Support and co-ordinate the day-to-day implementation of communication activities and consultants (as and when required);
• Ensure effective communication and liaison with project stakeholders to ensure timely, efficient, and effective implementation of project activities;
• Initiate activities toward strengthening relationships with Vietnamese, international, and social and other media outlets, to acquire more exposure for the USAID Wildlife Asia activity and alert Vietnamese, international, and social media about project activities (press release, social media, etc.);
• Coordinate the production of communication outputs/deliverables through engagement with focal points regionally and internationally, and identify opportunities to share relevant content and material with the SBCC Community of Practice and through www.changewildlifeconsumers.org
• Produce and manage high-quality communication materials both in English and Vietnamese (leaflets, brochures, fact sheets, etc.) to distribute to external audiences;
• Contribute creative ideas to execute project objectives;
• Stay informed of NGO communication trends and strategies in relevant fields;
• Take lead in identifying and engaging influential communication agents of change;
• Ensure that communications deliverables adhere to agreed timelines and expenditure;
• Responsible for contributing on the communications components of periodic and final technical reports;
• Ensure regular reporting of activities to the Senior Programme Officer;
• Responsible for ensuring coordination and sign-off of press releases and other communication products, as required with USAID Wildlife Asia and RTI staff in Viet Nam, Bangkok and internationally
• Perform other communications tasks as part of the DR project as required by the Senior Programme Officer