As part of IUCN’s Global Communications Unit, this communications officer will operate IUCN’s social media channels and produce strong digital content to enhance IUCN’s position as the global authority on the status of the natural world and the measures needed to safeguard it. This is a high profile position within the Union and an excellent opportunity for the incumbent to build on IUCN’s social media success and to enhance the quality of IUCN’s digital assets. IUCN uses social media as an important tactical tool in meeting its strategic communications objectives, so the incumbent must be able to understand, analyse, develop and implement strategies that go beyond simply raising awareness or accumulating likes, shares and follows. Engaging digital assets are essential to social media success, and the incumbent will be expected to create compelling assets that support IUCN’s positioning in both quality and substance, often with limited resources.
For the right candidate, this is an opportunity to show the vision, responsibility and talent necessary to take a solid international social media presence to the next level.
Under the general supervision of the communications manager in the Global Communications Unit, the communications officer will carry out the following tasks:
Work with IUCN Global Communications Unit and IUCN World Conservation Congress team to:
• Coordinate, maintain and ensure the quality social media activity on IUCN corporate social media networks;
• Implement and help refine the targeted social media strategy for IUCN corporate accounts and explore new ways for IUCN to reach its target audiences effectively through social media;
• Develop, implement, monitor and refine a targeted social media strategy to contribute to the success of the IUCN World Conservation Congress 2020;
• Monitor, measure and report on social media audience and impact, and make recommendations for how to respond to the analysis;
• Further develop IUCN’s presence on Facebook, Twitter and YouTube, including coordinating IUCN social media campaigns for specific IUCN initiatives or events or additional channels as appropriate to meet IUCN communications goals;
• Adhere to and assist other IUCN communicators in following the IUCN Social Media Policy and best practice guidelines
• Organise, deliver and refine social media trainings for IUCN staff with a responsibility or interest in social media management
• Identify new opportunities to communicate across social and digital media by identifying new platforms, and monitoring evolving social media trends and best practices
CONTENT COORDINATION AND DEVELOPMENT
• Work across the IUCN Union to source content and identify the most relevant or effective products, initiatives or other content to profile;
• Produce a range of communications products including social media micro-content based on the products, initiatives and other content from the IUCN network to include but not limited to audio and video multi-media content including interviews and compilation from existing stock resources, infographics, enhanced photo content, and other assets as needed;
• Assist with design and layout of digital and some printed content, including marketing materials and event-specific products;
• Create email marketing campaigns or individual emails for internal and external audiences;
• Help with editing and other requests as needed from the IUCN network
PHOTO AND VIDEO MANAGEMENT
• Update and catalogue the unit’s growing collection of images and video footage;
• Identify and put in place an efficient system and software for organising and sharing images and videos to meet internal and external demands;
• Coordinate in-house photography and video needs for the Director General or capturing other important events at IUCN headquarters
• Assist with internal reporting other internal communications from the Global Communications Unit as required;
• Assist with updating the IUCN website as required
The above job description contains the main duties and responsibilities for this position. However, in a small organisation such as IUCN, staff members are expected to show flexibility in their approach to work and be willing to undertake other tasks that are reasonably allocated to them, but which are not part of their regular job description. Where any task becomes a regular part of an employee's responsibilities, the job description will be changed in consultation with the employee and the Human Resources Management Group.
• University degree in Communications, Journalism, Digital Marketing or a field relevant to communications or IUCN’s work;
• 3-5 years of relevant professional experience
• Well-organised, reliable and able to work under tight deadlines;
• Willingness and capacity to respond to dynamic work environment and changing demands and opportunities of social media;
• Sound knowledge of social media strategy, tools and best practices;
• Strong technical skills including:
- Proficiency with social media platforms including native Twitter, Facebook and YouTube required;
- Experience scheduling posts and monitoring through third party social media managing tools such as Sprout Social, Hootsuite etc. required;
- Familiarity with graphic design, photo, video and audio editing software (Adobe InDesign, Photoshop, Premier and/or Apple Final Cut, plus knowledge of open source, new or other tools) required;
- Experience with email distribution applications, customer/contact relationship management systems and web content management systems (Drupal) desirable;
• Experience analysing social media audiences, and monitoring, measuring and reporting on social media impact highly desirable;
• Experience using social media in business to business or international contexts is desirable;
• Experience with photo and video organisation and sharing platforms desirable;
• Outstanding writing and editing skills; strong attention to detail; ability to turn technical information into compelling stories;
• Languages: English – native speaker or equivalent proficiency required; French and Spanish a plus;
• Strong interpersonal skills and confidence interacting with IUCN staff and experts;
• Offers new solutions to problems; demonstrates an ‘outside the box’ attitude; takes an interest in new ideas and new ways of doing things;
• Committed to continuous learning. Keeps abreast of new developments in own profession; actively seeks to develop oneself professionally and personally; contributes to the learning of colleagues; shows willingness to learn from others; seeks feedback to learn and improve.
Applicants are requested to apply online through the HR Management System, by opening the vacancy announcement and pressing the "Apply" button.
Applicants will be asked to create an account and submit their profile information. Applications will not be accepted after the closing date. The vacancy closes at midnight, Swiss time (GMT+1 / GMT+2 during Daylight Saving Time, DST). Please note that only selected applicants will be personally contacted for interviews.
Other job opportunities are published in the IUCN website: http://www.iucn.org/involved/jobs/
IUCN is a membership Union uniquely composed of both government and civil society organisations. It provides public, private and non-governmental organisations with the knowledge and tools that enable human progress, economic development and nature conservation to take place together.
Created in 1948, IUCN is now the world’s largest and most diverse environmental network, harnessing the knowledge, resources and reach of more than 1,300 Member organisations and some 10,000 experts. It is a leading provider of conservation data, assessments and analysis. Its broad membership enables IUCN to fill the role of incubator and trusted repository of best practices, tools and international standards.
IUCN provides a neutral space in which diverse stakeholders including governments, NGOs, scientists, businesses, local communities, indigenous peoples organisations and others can work together to forge and implement solutions to environmental challenges and achieve sustainable development.
Working with many partners and supporters, IUCN implements a large and diverse portfolio of conservation projects worldwide. Combining the latest science with the traditional knowledge of local communities, these projects work to reverse habitat loss, restore ecosystems and improve people’s well-being.